Today, August 31, 2020, is the day some of my dearest friends from my old place of employment (McCann-Erickson Philippines), will feel the weight of the loss of the network franchise of ABS-CBN.
Sometime between 2005 and 2010, a lot of these friends found a new zest for life in their advertising and communications careers, moving from McCann to ABS-CBN. There, they shined brightly in their respective duties. Their diverse talents allowed them to make ABS-CBN spring forth in wonderful and innovative ways. Blazing trails, creating new departments, innovating business were the order of the day.
As we all know, ABS-CBN lost its bid to have their franchise renewed on July 10, 2020. As a result, here we are today, seeing the last day of my ex-colleagues with ABS-CBN.
Hold your heads up high. With "TRUTH WELL TOLD" on your left hand and "IN SERVICE OF THE FILIPINO" on the right, today is really a day for heroes.
I cover you with my personal prayers, but above all, at this time, I send you this prayer. It comes from St. Augustine. I hope you will find comfort in it.
God of our life,
There are days when the burdens we carry
Chafe our shoulders and weigh us down;
When the road seems dreary and endless,
The skies grey and threatening;
When our lives have no music in them,
And our hearts are lonely,
And our souls have lost their courage.
Flood the path with light,
Run our eyes to where the skies are full of promise;
Tune our hearts to brave music;
Give us the sense of comradeship
With heroes and saints of every age;
And so quicken our spirits
That we may be able to encourage the souls of all who journey with us
On the road of life, to your honor and glory.
Godspeed, my dear friends!
